Never miss twice.
Nova Reed Fitness Shop is the official store of Nova Reed Fitness, a Canadian-owned fitness brand. We're run by a small team in Oakville, Ontario.
We started Nova Reed Fitness to make training feel doable: free workouts anyone can follow, programs that actually progress, and a simple rule that keeps you going. Miss one workout? That's life. Just never miss twice.
What you'll find here
- Nova Reed apparel, designed by us and printed to order just for you.
- Training programs you can download instantly and start today.
- Home gym equipment from trusted Canadian suppliers: dumbbells, kettlebells, benches, cardio machines, bands and recovery tools, shipped straight to you.
Meet Nova
Nova Reed is our brand's fitness character and the face of our workouts. Nova is an AI-generated character, and every image of Nova is AI-generated. The workouts, programs, products and the team behind them are real.
Train with us
Get free workouts every week at NovaReedFitness.com, and follow along on social for new drops.
Questions? Contact us. We reply within 2 business days.